英语本科毕业论文-英汉广告文化和翻译.doc

文档介绍：本科毕业论文
英汉广告文化和翻译
学生姓名:
学生学号: 200310206125
院(系): 外国语学院
年级专业: 2003级英语本科4班
指导教师:
二〇〇七年五月
English-Chinese Advertisement
Culture and Translation
Xue Li
Under the Supervision of
Peng Xingyue
School of Foreign Languages and Cultures
Panzhihua University
May 2007
Contents
Abstract…………………………………………………………………………….…………......I
Key Words…………………….…………………………………….….……………....I
摘要...............................................................................................................................Ⅱ
关键词...........................................................................................................................Ⅱ
Introduction…………..………………………………...............................…………..1
I. The Overview of Advertisement……………………………...........…......................2
A. The Definition of Advertisement………………………...............................…....2
B. The Functions of Advertisement………………………………............................3
C. The Classifications of Advertisement………………………………....................3
II. The Effects of Culture and Language……………..………………………………..4
A. The Effects of Culture….................…..................................................................5
B. The Effects of Language ……………………………..…..…………….……….6
III. Other Factors Influencing Advertisement Translation………………..…………...9
A. Marketing Strategy……………………………...……..........…..….....................9
B. Laws and Regulations….......……………............................…….......................10
C. Cultural Barriers………...…………………......……..……….......................…10
IV. The Strategies………………………………………………………….………….11
A. The Character of Product Advertisement….........…….......................................11
B. The Cultural Tradition……………………………..………..……………….....11
C. Innovation............................................................................................................12
D. The Standard Language………………………………………….…...………...12
Conclusion……………………………………………………….........