文档介绍：麦德龙有限公司电子商务应用分析
摘要
伴随经济全球化的展开,世界交流与对话也频繁起来,本文将写作目的付于电子商务发展的优势长处,但其伴随的是经济,网络以及多种文化间的交流与碰撞。在电商交流的过程中,麦德龙有限公司正面对怎样的国际商务背景并如何来利用电子商务的几种模式盈利来论述。
电子商务是指以信息网络技术为手段,以商品交换为中心的商务活动。也可理解为在互联网()、企业内部网()和增值网(VAN,Value work)上以电子交易方式进行交易活动和相关服务的活动,是传统商业活动各环节的电子化、网络化。
关键词电子商务;网络营销;麦德龙
The analysis of the merce application of Metro pany
Abstract
With the development of economic globalization, exchange and dialogue in the world frequently, the writing purpose of Fu in the merce development advantage, but along with the economic, network and between a variety of cultural exchange and collision. In the course of the exchange of electricity suppliers, Metro Co., Ltd. is facing the international business background and how to use several modes of merce profit to discuss.
merce is the business activity that takes the work technology as the means and takes modity exchange as the center. Can also be understood as in the , and value-work (Van value work) to electronic transactions for trading activities and related service activities, is a mercial activities of the various aspects of the working.
Keywords: work;marketing Metro
目录
摘要.......................................................................................................................................... Ⅰ
Abstract.....................................................................................................................................Ⅱ
第一章绪论...............................................................................................................................1
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第二章电子商务相关理论介介绍.....................................