文档介绍：哦
毕业设计论文
题目:
天王表在沈阳大东兴隆百货的营销策略分析
学院: 经济与管理学院
专业: 市场营销
学生: 崔畅
学号: 20**********
指导教师: 姜晓阳
二○一四年五月
天王表在沈阳大东兴隆百货的营销策略分析
The Marketing Strategy Analysis About Tianwang in Shenyang Dadong Xinglong Store
院系经济与管理学院
专业市场营销
班级 04080501
学号 20**********
姓名崔畅
指导教师姜晓阳
职称讲师
负责教师王学军
沈阳航空航天大学
2014年5月
摘要
经过几十年来的不断发展,我国手表行业已经形成了比较完整的生产制造体系以及众多销售优势,在世界手表业中,中国的手表工业占据着重要地位。面对现中国大市场环境的发展,只有随着中国国情的变化而变化,才能使手表的产业结构更加合理化,完整化和科学化,并进一步满足市场的需求,提高我国手表产业的竞争力。
“天王表”是香港时计宝集团旗下的腕表品牌,采用皇冠造型作为品牌标志,经过二十多年的发展,现在已经成为国内手表行业的著名品牌,并先后荣获了“中国名牌”、“中国驰名商标”、“国家级高新技术企业”等荣誉。天王表从上世纪八十年代开始,一直顺应着时代的发展,本着以客户满意为宗旨的服务准则,不断追求其产品品质与服务质量,努力的实现着自身品牌的创新与升级,并带动着中国钟表业稳步发展。为了进一步巩固沈阳东部市场,天王表携手沈阳大东兴隆百货,结合沈阳东部的市场环境、文化氛围、消费者等因素,综合天王表及沈阳大东兴隆百货的特点,为对天王表在沈阳大东兴隆百货的营销策略进行了分析。
关键词:天王表;沈阳大东兴隆百货;分析;营销策略
Abstract
After decades of development, Chinese watch industry has formed a plete manufacturing system, and a great deal of sales advantages, in the watch industry world, Chinese watch industry occupies one of the most important position. In the face of the development of Chinese great market environment, changing with the change of Chinese national conditions, can make watch industrial structure more plete and scientific, and further meet the demand of the market, improve petitiveness of the Chinese watch industry.
"Tianwang" is a watch brand of Hong Kong Shijibao group, uses the crown shape as a brand logo, after 20 years of development, Tianwang has e a famous wrist watch brand of domestic industry, and has won the "China famous brand", "China well-known trademark", "national high-tech enterprise" honor. Tianwang starting in the 1980 s, has plying with the development of the times, in order to making the customer satisfied, Tianwang keeps pursuiting to the product quality and service quality, efforts to implement the brand innovation and upgrading, and drives the Chinese watch industry developing steadily. In order to further consolidate the shenyang east market, Tianwang in Shenyang Dadong Xinglong st