文档介绍：平顶山工业职业技术学院
电子商务专业毕业论文
浅谈百度推广之搜索引擎营销
学生姓名:
学号:
专业: 电子商务一班
指导老师: 张立方教授
摘要
摘要:随着人们生活水平的不断提高和互联网络技术的发展,越来越多的人意识到网络营销和电子商务的重要性,越来越多的企业和个人建立了自己的网站或者是网店,但如何让更多的人知道自己的网站,给自己带来更多的潜在客户,带来更大的经济效益,让自己的企业在互联网行业能够占据一席之地,成为网络营销的时尚先锋,却使很多人伤透了脑筋。在这种情况下,各种广告形式也应运而生,网络广告虽然起步较晚但是发展较快,其中百度推广之关键词搜索推广就是其中发展比较好也比较有前途的一种网络广告形式。本文通过对百度推广搜索的特点、优点、不足及其在网站推广中的应用策略进行分析,并结合百度推广搜索成功案例研究其对中小型企业的影响,最终得出百度推广将是新型网络广告中的领跑者,它将带领中小型企业突破传统的营销模式,走向更为广阔的天地,获得共赢以及多赢。
关键词:百度推广;关键词搜索推广;关键词;中小企业;
Abstract: as people living standard rise ceaselessly work technology development, more and more people realize work marketing and merce, more and more the importance of the enterprise and individual and set up their own web site or online, but how to let more people know your own web site, bring you more potential customers, bring more economic benefit, let oneself of enterprise in the industry to seville, e fashionable pioneer work marketing, but brought many people wounded brains. In this case, various forms of advertising also arises at the historic moment, work advertising although startting evening but is developing fast, promotion of baidu keyword search promotion is one development is also promising better work advertising forms. This article through to baidu promotion search features, advantages and ing of the application in website promotion strategy are analyzed, bined with baidu promotion search for the essful case studies the influence of small and medium-sized enterprises, eventually got baidu promotion will be work advertising front-runner, it will lead the medium-sized and small enterprises break through the traditional marketing model, towards more broad world, obtain win-win and more profits.
Keywords: baidu promotion; The keyword search promotion; Keywords; Small and medium-sized enterprises;
目录
前言 4
第一章百度推广概述 6
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第二章百度推广的优势和缺点 8
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第三章百度推广之关键词搜索推广在网站推广中的应用策