文档介绍：我国农产品品牌建设探析
内容摘要
随着我国农业和农村经济结构战略性调整升级,农业产业化和组织化程度的提高,农业对外开放和经济全球化进程的加快,农业走品牌发展的氛围将逐步形成,品牌农产品的发展势在必然。2009年2月1日中共中央发布了《中共中央国务院关于2009年促进农业稳定发展农民持续增收的若干意见》,连续第六年锁定“三农”问题,充分体现了党中央、国务院对“三农”问题的高度关注。同时一系列食品安全事件再次敲响了食品安全问题的警钟,食品安全现状不容乐观。在此形势下加快实现农产品品牌建设对于解决“三农”问题和实现食品安全具有重大意义。本文主要从我国农产品品牌建设现状入手,进而指出我国农产品品牌建设所存在的问题,最后提出几点关于我国农产品品牌建设的对策。
关键词
农产品;品牌建设;品牌对策
ABSTRACT
Along with our country agriculture and the rural economy structure strategic adjustment promotion, the agricultural industrial production and anization degree enhancement, the agricultural opening to the outside world and economical globalization advancement quickening, the agriculture will walk the brand development atmosphere gradually to form, the brand agricultural product development will be February 1, 2009 mittee of P had issued "the mittee of P State Council Promotes Agriculture about 2009 Stably To develop Certain Opinions Which Farmer Continues To additionally receive", sixth year locking ;three agriculture; the question, fully has manifested the Central mittee, the State Council continuously to ;three agriculture; the question high a series of food security event once more sounded food security problem alarm bell, food security present situation has been up the realization agricultural product brand construction under this situation ;three agriculture; the question and realization food has the great significance safely regarding the article mainly from our country agricultural product brand construction present situation obtaining, then pointed out our country agricultural product brand construction exists the question, finally proposes several about our country agricultural product brand construction suggestion。
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KEY WORDS
Agricultural Products; Brand Building; Brand Strategies
目录
摘要………………………………………………………………………………………1
一、绪论……………………………………………………………………………………4
(一)研究背景……………………………………………………………………………4
(二)国内外研究现状……………………………………………