文档介绍：房地产广告策划方案中海·南湖一号广告策划书目录引言................................................................1一、市场分析............................................................................................................................................................二、竞争对手分析........................................................................................................................................................三、产品分析......................................................................................................................................................................................................................................................................................................................................四、消费者分析..........................................................................................................................................五、SWOT分析......................................................:...................................................:...................................................:...................................................:...................................................12六、广告策略................................................................................................................................................................................................................................................................................................................................12七、广告预算.......................................................14八、广告创意........................................................................................................................................................................................................................................................