文档介绍：Consumer Satisfaction
Learning Aims
By the end of this unit, students should be able to:
1) know the basic definitions of bargaining and the different purchasing motives of shoppers;
2) grasp the words or phrases related to consumer satisfaction;
3) understand how plain about something;
4) master the subjunctive mood of verbs;
5) read the advertisements of bargains.
Cultural Background
An Overview of Consumer Satisfaction:
Definition of consumer satisfaction
Benefits of consumer satisfaction
Factors influencing consumer satisfaction
Signs and symptoms pulsive shopping
Cultural Background
2) Consumers International 国际消费者联盟
Consumer International (CI) was founded in 1960, with the head office based in London. CI supports, links and represents consumer groups and agencies all over the world.
Cultural Background
3) March 15, World Consumer Rights Day 3·15世界消费者权益日
World Consumer Rights Day is celebrated annually by anizations worldwide. memorates the historic declaration on March 15, 1962 by John F. Kennedy, of the basic rights of consumers.
Cultural Background
4) The Art of Bargaining
The art of bargaining is the art of getting the most and paying the least.
Reading 1: pre-reading activities
1. Brainstorming:
What does the word “bargain” mean to you? Work with your partner and find the possible definitions of this word and write them down here.
bargain
an effective sales technique to encourage customers to purchase
Reading 1: pre-reading activities
2. Pairwork: Discuss with your partner the following questions.
1) Do you often bargain with shop assistants when you buy things?
2) Do you often look around the shops for bargains?
3) Where or when are you most likely to find a bargain?
4) Have you ever bought anything that you didn’t need just because you thought it was a bargain?
5) What was the best bargain you have found? Describe it to your classmates.
Reading 1: text-based questions
1. What is the more recent definition of “bargain”?
2. What i