文档介绍：大学本科学生毕业设计(论文)
我国图书版权贸易的现状研究
院系:新闻与传播学院
学生:
学号:
指导教师:
专业:编辑出版
河南大学新闻与传播学院
二O一二年四月
China's book copyright trade current situation research
摘要
本课题从以下四个方面对凤凰卫星明星主持的主持策略进行解读和阐述:一、阐述图书版权贸易的特点及功用,强调它的推动作用。二、简要梳理我国图书版权贸易的发展历程。三、探寻和剖析我国图书版权贸易的发展现状。这是本课题的重点和难点内容。首先总述我国图书版权贸易近些年来所取得的成就,然后从以下几个方面具体分析其发展现状和存在的问题。本节主要可以分为以下两个方面。(一)输出和引进图书的现状。包括版权输出地及内容、版权引进地和题材内容两大点。(二)版权贸易逆差状况及原因,对我国版权贸易长期处于逆差的状况进行深入剖析。又分成以下三点来分别论述。1、市场运作不成熟,版权代理机构作用不突出;2、版权贸易渠道狭窄、营销不够顺畅。3、文化隔闳,贸易人才缺乏。全面深入地探析中国图书版权贸易的发展现状。
关键词:中国,图书版权贸易,现状研究
ABSTRACT
This topic from the following four aspects of the Phoenix Satellite star host host strategy carries on and elaborated: a book copyright trade, expounds the characteristics and functions, emphasizing its role in promoting. In two, a brief analysis of China's book copyright trade development course. Three, search and analysis of China's book copyright trade development status. This is the focus of this issue and difficult content. The first summation of book copyright trade in China in recent years the achievements, and then from the following several aspects: specific analysis of the development status and the existing problems. This section can be divided into the following two aspects. ( a ) the output and the introduction of the present situation. Including copyright output and content, the introduction of copyright and content of two point. ( two) copyright trade deficit situation and reason, on China's copyright trade deficit situation in-depth analysis. It is divided into the following three points to discuss. In 1, the operation of the market is not mature, copyright agency action is not outstanding;2, copyright trade in narrow channels, marketing is not smooth. 3, Hong Kong Cultural isolation, lack of talent of trade. Comprehensive analysis of the current situation of the development of Chinese books copyright trade.
Key words: China, copyright trade, present situation research
目录
中文摘要 Ⅰ
ABSTRACT Ⅱ
一、图书版权贸易的特点及功用…………………………………………………………………