文档介绍：江西财经大学
自学考试毕业论文
题目浅谈我国企业的竞争战略
专业工商企业管理
学生姓名论文编号 272
准考证号
指导教师
2011 年度上(上/下)
江西财经大学自学考试毕业论文指导登记表(一)
姓名:宗瑶瑶专业:工商企业管理编号:272 论文撰写成绩(百分制):
论文题目:浅谈我国企业的竞争战略
摘要
人类已步入知识经济时代,知识经济与信息革命的浪潮在全球范围席卷而来的同时,对我国的经济发展产生了巨大的影响,不可避免地迅速改变着企业的经营管理模式与未来发展。随着我国加入WTO后,我国企业已完全从国内竞争转向国际竞争,所有企业都面对国际企业竞争国内化、国内企业竞爭国际化的竞争格局。全球化的市场竞争在为我国企业带来更多生产、合作、商业往来机遇的同时,也必然带来巨大的挑战。
本文就对我国企业如何实施竞争战略进行了细化的讨论,详细的论述了我国中小型企业及大型企业现在和未来的竞争战略方式。
Ⅰ针对我国中小型企业的竞争战略:我们对中小型企业的经营模式及管理方法到竞争战略进行了系统的分析,对中小型企业实施竞争战略时应注意的问题作了详细的说明。
Ⅱ针对我国大型企业的竞争战略:我们主要对我国大型企业如何走向国际市场及选择怎样的竞争战略进行了一系列的分析,阐述了我国大型企业应当如何树立世界级品牌。
【关键词】:知识经济管理模式竞争战略国际市场
【论文类型】管理类毕业论文
Abstract
Mankind has entered the era of knowledge economy, knowledge economy and information revolution wave swept by worldwide at the same time, the economic growth of our country has had a huge impact inevitably rapidly changing the enterprise management mode and future development. With China's accession to WTO, our enterprise pletely from petition up to petition, all enterprises face international petitive domestic zed, domestic petition internationalization in the pattern petition. petition in the market for Chinese enterprise to bring in more production, cooperation and business opportunities at the same time, they must bring huge challenges.
This article is to our country enterprise how to implement petition strategy of refine the discussion, the detailed discusses the smes and large enterprises of the present and petition strategy mode.
Ⅰ aiming at China of small and medium petitive strategy: we of small and medium enterprises operating mode and management methods petition strategy makes a systematic analysis of small and medium-sized enterprises petition strategy that should be paid attention to when problems for detailed instructions.
Ⅱ aiming at large petition strategy: we mainly on China's large enterprises to go into the international market and choose petitive strategy conducted a series of analysis, this paper expounds how to build up a large enter