文档介绍：GROUP STRATEGY
THE ADIDAS GROUP STRIVES TO BE THE GLOBAL LEADER IN THE SPORTING GOODS INDUSTRY WITH BRANDS BRANDS BUILT UPON A PASSION FOR SPORTS AND A SPROTING LIFESTYLE. INSPIRED BY OUR HERITAGE, WE KNOW THAT A
PROFOUND UNDERSTANDING OF THE CONSUMER AND CUSTOMER IS ESSENTIAL TO ACHIEVE THIS GOAL. TO ANTICIPATE AND RESPOND TO THEIR NEEDS, WE CONTINUOSULY STRIVE TO CREATE A CULTURE OF INNOVATION, CHALLENING
OURSELVES TO BREAK WITH CONVENTION AND EMBRACE CHANGE. BY HARNESSING THIS CULTURE, WE PUSH THE BOUNDARIES OF PRODUCTS,SERVICES AND PROCESSES TO STRENGTHEN PETIVITNESS AND MAXIMISE THE
GROUP'S OPERATIONAL AND FINANCIAL PERFORMANCE. THIS, IN TURN, WILL DRIVE LONG-TERM VALUE CREATION FOR SHAREHOLDERS. TO ACHIEVE THIS GOAL, WE HAVE MADE STRATEGIC CHOICES AND WILL PRIORITISE OUR INVESTMENTS
UNDER OUR SIX KEY STRATEGIC PILLARS.
CREATING LONG-TERM SHAREHOLDER VALUE
CREATING LONG-TERM VALUE FOR OUR SHAREHOLDERS THROUGH SINGIFICANT OPERATING CASH FLOW GENERATION DRIVES OUR OVERALL DECISION-MAKING PROCESS. THEREFORE, WE ARE FOCUSED ON RIGOROUSLY MANAGING
THOSE FACTORS UNDER CONTROL, MAKING STRATEGIC CHOICES THAT WILL DRIVE SUSTAINABLE REVENUE AND EARNING GROWTH, AND ULTIMATELY OPERATING CASH FLOW. ACROSS OUR OPERATIONS, WE PURSUE THE AVENUES FOR
GROWTH WHICH WE EXPECT TO BE MOST VALUE-ENHANCING, WITH PARTICULAR EMPHASIS IN IMPROVING GROUP PROFITABILITY. IN ADDITION,