文档介绍：........................................ 19
瑞蚨祥................................................ 21
非老字号品牌店面形式特征.................................... 24
非老字号品牌店面案例分析.................................... 26
可口可乐博物馆........................................ 26
索尼探梦与索尼画廊.................................... 27
本章小结.................................................... 28
第 4 章中国老字号店面设计发展趋势与展望.......................................29
中国老字号店面设计发展趋势——继承与创新.................... 29
中国老字号店面设计之继承.............................. 29
中国老字号店面设计之创新.............................. 30
中国老字号店面设计发展展望——体验性店面.................... 32
体验地意义............................................ 32
现代体验性品牌专卖店.................................. 34
中国老字号体验性店面.................................. 34
本章小结.................................................... 35
第 5 章结语...........................................................................................37
参考文献.....................................................................................................39
在校期间主要科研成果.............................................................................43
致谢.............................................................................................................45ABSTRACT
The object studied in this thesis, of which the purpose is to investigate the trend of
the China time-honored brand, is the design of the storefront being China time-honored
brand. This thesis will pleted through the specifically following three parts.
The main content of the first part is that through understanding the basic concepts,
industry classification and characteristics of the time-honored brand, it distinguishes
the design of the time-honored storefront from the design of the general one. The
biggest difference between them is the cultural inheritance of the former, which can be
reflected from the plaque, signboard, antithetical couplets and the u