文档介绍：Chinese Cultural Traits in Logos
Chinese Dragon
The Chinese dragon is the highest-ranking animal in the Chinese animal hierarchy, strongly associated at one time with the emperor and hence power and majesty ,still recognized and revered.
Dragon
Fenghuang(Phoenix)
Fenghuang are mythological birds in China that reign over all other birds. Fenghuang is a symbol of high virtue and grace.
The males are feng and the females huang. In modern times, such a distinction of gender is no longer made and they are blurred into a single feminine entity so that the bird can be paired with the Chinese dragon.
phoenix
Bagua
The bagua (literally "eight symbols") are eight trigrams used in Taoist cosmology to represent the fundamental principles of reality, seen as a range of eight interrelated concepts. Each consists of three lines, each line either "broken" or "unbroken," representing yin or yang, respectively.
Due to their tripartite structure, they are often referred to as "trigrams" in English. The trigrams are related to taiji philosophy, taijiquan and the wu xing, or "five elements".
Bagua
Chinese Characters
Chinesecharacters are logograms currently used in the writing of Chinese.  There is a general standardization of the various styles of calligraphy in this tradition. By dint of their widespread current use in China, and historic use throughout the Sinosphere(汉文化圈), Chinese characters are among the most widely adopted writing systems in the world.
Chinese Characters