文档介绍：品牌形象店交互式设计研究
摘要:改革开放以来,品牌形象店的设计已悄然进入一个交互设计时代。交互设计更加注重人的地位,更关注于人在信息交流与产品使用过程中的感受与体验,更关注人的心灵与情感,更加坚定以人为本的设计理念。交互设计为我们提供了更多样和更深层次的信息展示与传达方式,将信息时代的信息流通完美地推向了一个新的科技与艺术结合的高峰。
本论文分为三个部分。第一部分是品牌形象店交互式设计的理论基础,是全文的理论基础。包括一二章,绪论以及交互社设计的介绍。第二部分包括三四五章,该部分是从不同角度对交互式设计进行分析,并提出交互式设计的营造方法。第三部分为总结是对于全文的总结概括。
关键词:交互式设计;品牌;展示;数字化;影响
Abstract
窗体顶端
Since the 1990s, humans have quietly entered did not feel an interaction between the design time. Interaction design is more focused on the exchange of information and products in the course of the feelings and experience, are more concerned about the human mind and emotions, the more determined people-oriented design. Interaction design provides us with more diverse and deeper information display and means munication, the information age, information flows seamlessly to a bination of technology and art of the peak.
     This paper is divided into three parts. The first part is the brand image of the store interactive design theory, is the theoretical basis of the full text. Includes twelve chapters, introduction and the introduction of interactive design agency. The second part consists of three hundred forty-five chapter, that part is from a different perspective on the interactive design analysis, and proposed to create an interactive design method. The third part is the summary of the full text summarized.
Keywords: interactive design; brand; display; digital; impact
目录
1绪论 4
4
5
6
7
2展示设计中的交互式设计 7
7
8
9
10
11
3不同角度的交互式设计分析 12
12
从消费者心理看交互式设计(客体) 15
15
顾客的接受模式——从被动到主动 15
4品牌形象店交互式设计的营造手法 17
17
17
17
18
19
19
20
20
20
22
22
24
24
5 交互性设计的持续性服务 24