文档介绍：Nike Corporation
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Background
Nike is the biggest manufacturer of sportswear in the world, and employs almost 1 million people.
Nike outsourcing contracts 500 factories in 45 countries.
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Accusations
In 1996, Nike was accused of labor violations and human rights abuses in foreign countries.
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Nike’s Response
Nike responded with
Labor Codes
Personal Letters
Campus Visits
Newspaper Releases
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Litigation
Marc Kasky, a San Francisco resident, sued Nike for false advertising, saying the statements were a marketing charade.
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Nike’s Response
Nike said its speech was protected by the First Amendment.
pany won the first trials, but lost in the California Supreme Court.
Nike essfully appealed to the US Supreme Court.
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Consequences
If Nike were to lose on the grounds of false advertising, companies everywhere would be liable for almost any public statement, muzzling corporations.
If Nike were to win on the grounds of First Amendment protection, companies would be legally empowered to mislead consumers.
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Supreme Court Decision
The US Supreme Court decided 5-3 to postpone ruling on Nike vs. Kasky.
Groups on both plained about the decision, having hoped for a solution.
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Charity Settlement
Nike made a charity settlement, giving $ million to the Fair Labor Association.
Groups on both sides of the plained about the settlement.
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Ethical Considerations
Product advertising ethics are more lenient than responsibility advertising ethics. Was Nike ethical in the way it promoted its responsibility campaign?
What methods munication panies use to promote social responsibility?
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