吉利公司并购沃尔沃后的战略部署分析(英文版).ppt

文档介绍：strategic planning of Geely
One
Acquisition case
Two
three
Challenges
four
Benefits derived
Current development
five
Future strategy
Acquisition case
started:
end of 2008th
consultation phase:
Oct 10 ,2009
ess:
March 18 ,2010
1 brand
9 products
3 vehicle platforms
Use of core intellectual property rights
Global sales and work
Factories and R & D personnel
Other technical support
Acquisition list
FROM:
Brand value
Technical capacity
Effect of advertising
Future development
Benefits derived
Personnel
Brand
Funds
Operate
Culture
Challenges
Financial statements (2011)
Current development
%
449, 255 cars
billion SEK
million SEK
Fastest growing
Future strategy
Brand operation:
Core: luxury
Product development:
Core: breakthrough
Market expansion:
Core: business, public
service vehicles
End