文档介绍：《包装技术基础》 Fundamentals of Packaging Technology
编著:陈满儒教授
Unit one
perspective on packaging
第一单元透视包装
Lesson 1
A History of Packaging
第1课包装发展史
What is Packaging?
1. A definition of packaging
Packaging is best described as a coordinated system of
preparing goods for transport, distribution, storage,
retailing, and use of the goods
2. The many things a package might be asked to do
- Packaging is plex, dynamic, scientific, artistic,
and controversial business function
- Fundamental function of packaging:
contain protects/preserves transports informs/sells.
What is Packaging?
Packaging functions range from technical ones to marketing oriented ones (Figure ).
Technical Functions Marketing Functions
contain municate promote
protect dispense display sell
preserve store inform motivate
Figure Packaging passes functions ranging from the purely technical to those that are marketing in nature
Technical packaging professionals need science and engineering skills, while marketing professionals need artistic and motivational understanding.
What is Packaging?
3. How packaging changes to meet society’s needs
- Packaging is not a recent phenomenon.
- Packaging is an activity closely associated with the evolution of society and, can be traced back to human beginnings.
- The nature, degree, and amount of packaging at any stage of a society’s growth reflect the needs, cultural patterns, material availability and technology of that society.
- A study of packaging’s changing roles and forms over the centuries is a study of the growth of civilization.
- Social changes are inevitably reflected in the way we package, deliver and consume goods.
What is Packaging?
Until the 1950s, motor oil was delivered in bulk to service
stations, which in turn measured it into 1-quart glass jars;
premeasured oil in metal cans;
- Now, milk delivery from glass bottles to a variety of
plain and aseptic paper cartons, plastic bottles and
flexible bags;
- Tomorrow, how oil or mil