文档介绍：康师傅广告策划书
篇一:康师傅广告策划书
康师傅方便面广告策划方案
康师傅食品有限公司
XX年11月8日
Xxx广告公司
“康师傅”广告策划小组名单
负责人:王丽
客户代表:刘千溦
市场调研:佟欣
广告创意:郭月明
广告设计:佟欣
广告文案:郭月明
广告媒体:梁兴旺
策划书执笔:王丽
公司总监市场部创意部设计部创意部媒体部客户部客户主管
目录
前言······················································································································ 4
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前言
随着人们生活节奏的不断加快,人们的饮食生活也被深深打上了时代的烙印。因为方便面给大家提供了很大的便利,所以成为了很多人生活中不可缺少的食物组成部分。提起方便面,很多人立刻就会想到康师傅这个台湾品牌,康师傅方便面在中国几乎是家喻户晓的。“康师傅”塑造了一个可爱的动画人物图样,以讲究健康美味的美食专家的形象在中国市场建造了“康师傅”食品王国。大学生是方便面的重要消费群体,我们通过对产品市场的综合调查分析,以提高康师傅方便面在中原工学院的市场占有率为主要目的做了一整套营销策略方案。
自1991年康师傅挂牌于天津科技开发区后,其生产规模不断断扩大,市场占有率飞速增长。就算在今天竞争对手越来越强劲,原料