文档介绍：CIM IT Services Market Outlook: Global Automotive Industry
Business Intelligence Group
August 2003
Contents
Executive Summary
Automotive Industry Business Challenges
Global
Regional: US, Europe, Asia-Pacific, Rest of World
Automotive IT Spending Trends
Global & Regional IT Spend Forecasts
Automotive Industry IT Trends
Automotive IT Services Industry: Competitive Profiles
Automotive IT Services Market: BearingPoint Alliances
Sources and Contact
Executive Summary
Automakers are currently faced with slower sales, over capacity and declines in profitability. Big 3 are losing market share to Japanese automakers.
Toyota, Honda and Nissan increased their . sales and market share in the first half of 2003, while the Big Three manufacturers (GM, Ford, DaimlerChrysler) saw their sales decline despite spending heavily on incentives.
Currently the global automotive industry has too much capacity (roughly 30%) and as sales fall, the problem continues.
Car prices have been falling making already thin margins even more pressured. The global automotive industry is faced with petition, greater price transparency, rising customer expectations and quality improvements, making the pressure even greater on price and profitability.
China presents the best opportunity for automakers due to increased government incentives and cooperation, cheaper labor, and proximity to a large population of potential consumers.
China continues to make progress towards a market economy which has led to global businesses, like panies, trying to ramp up in order to tap into the country's large marketplace of consumers. A year after entry into the WTO, in 2003, China’s automotive industry produced motor vehicle units (38% pared to the year before).
IT Issues: Industry in survival mode, pressuring spending; Opportunities for CRM
Most manufacturing verticals, including Automotive, have been operating in “survival mode”, spending very little on capital and operational expenses; IT spending h