文档介绍：OPPO Finder智能手机广告策划报告
目录
一、前言.......................................................3..............................................
市场分析
(1)营销环境分析........................................................................................
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(2)消费者分析..........................................
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(3)产品分析..........................................
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(4)企业和竞争对手的竞争状况分析..........................................
三、广告策略..........................................
(1)广告的目标..........................................
(2)目标市场策略..........................................
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(3)产品定位策略..........................................
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(四)广告诉求策略..........................................
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四、广告计划..........................................
(1)广告主题...............................................................................................
(2)广告主题依据......................................................