文档介绍：盐城师范学院
毕业论文
商学院市场营销专业
班级 08(2) 学号 08313204
课题名称猫猫包袋的网络营销策略
学生姓名曾碧云
指导教师荀阿先
2012年5月26日
目录
一、引言···························································1
二、猫猫包袋网络营销优势···········································1
(一)依托淘宝开拓新客户·········································1
(二)成本降低,物美价廉·········································1
(三)展品多,更新快,分类清晰···································2
(四)利用搜索引擎宣传,提高了知名度·····························2
(五)双向互动,提高客户满意·····································2
三、猫猫包袋网络营销中遇到的问题···································3
(一)展品与现实商品存在差异·····································3
(二)物流问题制约了消费者的购买情绪·····························3
(三)顾客的问题得不到及时的回应,在线服务水平欠佳···············3
(四)单一的价格促销,无法在众多淘宝店铺中脱颖而出···············4
(五)网络宣传方式单一····