文档介绍：merce: The Second WaveSixth Annual Edition
Zhongmin lu
zhongmin99@
1
merce: The Second Wave, Fifth Annual Edition
Objectives
In this chapter, you will learn about:
What merce is
Why business models have given way to revenue models
Creating an E-merce
Business Model
GOPST
Business models
What is a business model
the method of doing business by which pany can sustain itself -- that is, generate revenue
business models can be either very simple, or plex. 
merce will give rise to new kinds of business models.
Business models
Why Business Models are Important to Study
it is getting harder to make money, and make enough to have profit
it is getting harder to do this year after year after year
petitive Environment is getting tougher
business is getting plicated
you always have to keep improving
the speed with which things are going is almost too much for panies
Taxonomy of business models
Brokerage Model
Advertising Model
Infomediary Model
Merchant Model
Manufacturer Model
Affiliate munity Model
Subscription Model
Utility Model
Brokerage Model
Brokers are market-makers: they bring buyers and sellers together and facilitate transactions.
Marketplace Exchange
Buy/Sell Fulfillment
Demand Collection System
Auction Broker
Transaction Broker
Virtual Marketplace
Ref: /models/
offers a full range of services covering the transaction process, from market assessment to negotiation and fulfillment. Exchanges operate independently or are backed by an industry consortium
takes customer orders to buy or sell a product or service, including terms like price and delivery.
the patented "name-your-price" model pioneered by . Prospective buyer makes a final (binding) bid for a specified good or service, and the broker arranges fulfillment.