文档介绍：毕业设计(论文)
题目:广东白云学院大学生手机消费行为分析

广东白云学院大学生手机消费行为分析
摘要
随着科学的不断进步,经济的不断发展,人们生活水平的不断改善和提高并且随着时间的推移,大学生手机拥有手机总体上呈不断上升趋势。学生手机市场逐步成为一块新的“大蛋糕”,越来越多的厂商开始关注学生消费群体并觊觎这块“大蛋糕”,如何正确的分析大学生对于手机产品的消费行为特点、求购心理、以及具体的消费偏好都是手机生产厂商十分关心的问题。大学生手机消费对以后时期的整个手机市场有着很大的影响,因此,本论文以广东白云学院大学生作为分析的一个对象群体,分析该对象群体的手机消费现状、消费行为特点,最终针对广东白云学院大学生手机消费行为得出营销建议。
关键词:学生手机市场;手机消费行为特点;求购心理;消费偏好;营销建议
GUANGDONG BAIYUN INSTITUTE ANALYSIS OF CONSUMER BEHAVIOR MOBILE STUDENTS
Abstract
With the continuous advancement of science, economic development, people's living standards and continuously improve and enhance over time, college students have mobile phones in general the trend was rising. Student cell phone market has gradually e a new "big cake", more and more students begin to pay attention to the vendors and consumer groups coveted piece of the "big cake", how to correct the analysis of university students mobile products for the characteristics of consumer behavior, psychological Buy, consumer preferences as well as specific cell phone manufacturers are very concerned about. College students after the period of consumption on the phone the entire mobile phone market has a great impact, therefore, this paper Guangdong Baiyun Institute of students as a target group analysis, analysis of the target group of mobile phone consumption, consumer behavior, and ultimately for the Guangdong Baiyun Institute e to the phone consumer behavior marketing proposal.
Key words: The cell phone market of college students;The features of mobile consumer behavior; The psychological in buying; Consumer preferences; Marketing mendations
目录
1绪论 1
2广东白云学院大学生手机消费现状 2
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3 分析广东白云学院大学生手机消费行为的特点 5
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4 成功开发广东白云学院学生手机消费市场的营销建议 13
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