文档介绍：毕业设计(论文)
题目: 广州市旅行社低价竞争的原因及其对策分析
广州市旅行社低价竞争的原因及对策分析
摘要
近年来,随着国内旅游业的快速发展,旅行社的数量急剧上升,广州市旅行社行业竞争也日益白热化。各个旅行社为争夺市场份额常常陷入低价竞争的恶性循环之中,致使旅行社行业处于无利甚至亏损状态。旅行社通过低价竞争获取市场份额的同时,造成了对旅游市场、旅行社及从业人员严重的负面影响,更重要的是低价竞争使得旅游者的旅游质量严重下降。遏制低价竞争必须借助法律、行政、经济的手段,从源头上根治低价竞争,实现旅行社价格竞争的理性回归。本文以广州市旅行社普遍存在的低价竞争问题为切入点,对旅行社产生的低价竞争的原因及其负面影响做了相关分析,并提出了一系列相关对策以解决旅行社低价竞争的问题,希望能为广州市旅行社的健康发展提供借鉴作用。
关键词:负面影响;低价竞争;对策
GUANGZHOU TOURISM LOW PETITION, THE CAUSES AND COUNTERMEASURES OF ANALYSIS
ABSTRACT
In recent years, along with the rapid development of the tourism industry in Guangzhou, travel agency quantity has risen sharply, Guangzhou tourism petition also increasingly intensified. Each travel scramble for market share often get into low petition among the vicious circle, causing travel industry is in no profit, and even a loss state. Travel through the low petition gain market share while creating tourism market, travel agencies and workers in serious negative effect, more important is low petition for the tourists travel quality serious decline .Contain low petition must have the aid of laws, administrative, economic means, from the source radical low petition, realize the travel agency of petition in the rational regression. Taking Guangzhou tourism widespread low petition of travel agency problems as the breakthrough point, produce the low-petition of reason and the negative influence make the correlative analysis, and put forward a series of related countermeasures to solve the problem, travel agency low petition hope for the healthy development of the Guangzhou tourism provide reference.
Key word:Negative impact; petition; strategy
目录
1 绪论 1
选题依据 1
文献综述 1
研究的内容和方法 2
2 广州市旅行社低价竞争的现状 3
广州市旅行社低价竞争的表现 3
广州市旅行社低价竞争带来的问题 3
3 广州市旅行社低价竞争的原因分析 8
宏观行业环境因素 8
旅游产品特性因素 8
旅行社行业市场结构因素 9
4 针对广州市旅行社低价竞争可采取的主要对策 11
建立以服务质量为核心的监管体系 11
堵疏结合遏制低价竞争行为 13
从制度上给从业人员以信心 13
重建旅行社行业正面形象 14
引导广大游客理性消费 15
5 结论 16
参考文献 17
致谢 18
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