文档介绍：Zynga Falls from Grace
Zynga Exits China amid Huge Losses
On February 12, social gaming giant Zynga Inc. announced that it would shut down Zynga China studio that brought FarmVille to China, laying off all 71 employees in the Beijingbased studio, or 4% of its global staff.
The San Francisco-based online game social-game developer attributed its move out of China to the lackluster sales of FarmVille in the market.
pany expected that it would terminate the operation of its Beijing-based studio by July, into which a total of million dollars will be accounted as pre-tax spending, including million dollars for redundancy pay and staff spending.
It is no surprise to see the erstwhile gaming powerhouse e a hasbeen, withdrawing the Chinese market, in view of its poor performance amid petition with mobile game developers over the past two years.
According to pany’s finance report for the fourth quarter of the fiscal year 2014 released two days later after the
announcement, Zynga reaped 193 million dollars in revenue in the fourth quarter, up 9% from the same period a year earlier, trailing an average forecast from analysts of million dollars.
The social game provider reported loss of million dollars over the period, expanding from million dollars a year earlier.
Previous Glories
In April 2007, Zynga was founded by Mark Pincus, Michael