文档介绍：摘要
公益广告的核心思想是“以宣传社会公德为目的,综合各种技术,提高社会公德”。公益广告,应该侧重在公益广告的思想性和倡导性的特性上,,首先不要产生公害。如果让公害搭了便车,怎么也是彻底失败的。因为逆向的思维方式在Flash里也见到过一些,所以特别提醒一下要处理得当。由于公益广告跟公众沟通,要考虑到公众是所有人,尊重大家的****俗,信仰,文化等等。避免不适合少年儿童的内容,避免容易误解、歧义的内容,这些往往是个人创作,自由表达中容易忽略的。说着罗嗦,其实本着公德心去做就好了。
Flash技术和动画结合,可以融多媒体和互动两个特性,具体来说,它一改将平面漫画照搬到网络上仍然是静态页面的展现形态,而实现了动态页面,生成了一种新的表现形态:动态漫画乃至互动漫画。随着网络多媒体制作技术的发展,音乐、动漫、文字实现了互相穿插链接是一个迫近的趋势,内容变的越来越精彩纷呈。以互联网多媒体为方向的多元媒体相互竞争、并行发展的格局。随着上网人数的剧增,越来越多的商业客户开始重视网络这个宣传、展示的平台,网络广告近些年也呈快速发展之势。在网络广告的发展历程中,简单的静态的banner广告形式已经不能满足客户的要求,因此,又出现了漂浮广告、弹出式广告以及大幅面广告等众多形式,笔者在考察了众多的网络广告形式之后,又结合了传统广告的制作、创意等情况,认为未来的网络广告形式中,Flash广告将大有可为。
本文介绍了Flash动画制作中最基础的知识以及在Flash CS3软件环境下制作Flash广告动画的过程和一些相关的应用方法,并通过制作Flash广告动画向大家展示出Flash动画的特色。
关键词: Flash软件;动画;Flash广告;公益广告
Abstract
The core idea of public service is "to promote social morality for the purpose prehensive variety of technology to improve public morality." Public service ads, should focus on public service ads feature ideological and advocacy, while the Flash is only a means. Creating a public service ads Flash, first of all do not produce pollution. If so take a ride on public nuisance, how is plete failure. Because the reverse way of thinking is also seen in the Flash in some, it is particularly appropriate to deal with a reminder. As public service ads municate with the public, taking into account the public is all, respect the customs, beliefs, culture and so on. Not suitable for children to avoid, avoid easily misunderstood, ambiguous content, which are often personal creativity, freedom of expression is easy to ignore. Said wordy, in fact, the spirit of civic-mindedness to do just fine.
Flash technology and bined, you can finance both multimedia and interactive features, specifically, it will be a change to work ic copying the static pages are still present form, and realized the dynamic pages, generated a new expression morphology: Dynamic interaction ics and even cartoons. With the development work multimedia technology,