文档介绍：毕业设计(论文)
中文题目
房地产开发项目
全程策划方案设计
英文题目
Xiamen 2012 P01 process plan design of real
estate development project
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土木工程与建筑学院
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厦门2012P01房地产开发项目全程策划方案设计
【摘要】房地产业已经成为我国国民经济的支柱行业。随着房地产市场的日趋成熟,购房者越来越理性,房地产开发商之间的竞争越来越激烈。因此,房地产项目全程策划工作显得尤为重要,一个良好的项目策划,是项目开发成功的关键因素。房地产项目全程策划包括:市场调研、项目建设的必要性分析、技术的合理性分析、投资的可靠性分析等。其中,对项目进行财务评价。评价项目的投资效益是项目前期策划的重中之重。
本文以房地产全程策划的思维模式为理论基础,拟定了厦门2012P01地块项目的定位策划、工程实施策划、营销策划等。项目定位策划运用SWTO分析,工程的实施策划以项目管理的思想和方法为指导,分别拟定项目的质量、进度、成本控制方案。营销推广策划运用相关营销策划在项目投资分析的基础上对区域市场及竞争楼盘的调查分析。
【关键词】:房地产项目定位财务评价营销策划
Xiamen 2012 P01 process plan design of real
estate development project
【Abstract】The real estate industry has e the pillar industry of national economy in our country. As the real estate market matures, buyers are more and more rational, petition between real estate developers. Therefore, real estate projects throughout the planning work is particularly important, a good project planning, project development is key factors of ess. Real estate project process plan include: market research, analysis of the necessity of project construction, the rationality of the technology, the reliability of the investment analysis and so on. Among them, the financial evaluation of project. Evaluation of investment benefit is the key of the pre-project planning.
In this paper, based on the theory of the real estate throughout the planning mode of thinking, to formulate the xiamen 2012 p01 plot the positioning of the project planning, project planning, marketing planning, etc. Localization project planning using SWTO analysis, the implementation of the project planning guided by the ideas and methods of project management, respectively formulate project quality, progress and cost control plan. Marketing planning with relevan