文档介绍：目录
【摘要】 I
【Abstract】. II
1旅游冷点的概念 1
1
1
2剑川石宝山旅游资源概况 2
3剑川石宝山旅游发展现状 3
4制约剑川石宝山旅游发展的因素 5
,成为发展石宝山旅游的瓶颈 5
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,导致景区开发不力,缺乏吸引力 6
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5把剑川石宝山开发成旅游热点的建议 9
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,共同打造旅游品牌形象 14
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6总结 17
参考资料 18
致谢 19
旅游冷点的创新规划与开发
——以剑川石宝山为例
【摘要】剑川石宝山景区旅游从观光旅游提升到观光、民俗、徒步、探险组合旅游阶段,为石宝山景区旅游冷点提供了“升温”“旅游热点”对策入手,研究石宝山景点的旅游资源开发模式,提倡整体开发的区域旅游发展战略,政府领导下的跨县组合开发体制,市场主导下的多元化旅游投资与开发模式,系列化与品牌化的旅游产品开发体系等来对石宝山景区进行创新的规划和开发,开发时要遵循市场经济规律,实行政府引导,市场推动和社会参与相结合,使旅游资源优势转化为产业优势和经济优势。
【关键词】旅游冷点;石宝山;开发
On the cold Tourism Development
Shi Bao-shan, for example in order to Jianchuan
【Abstract】Jianchuan Shi Bao-shan area from the tourism Tourism to tourism、 folklore、on foot、bination of adventure tourism stage, Shi Bao-shan area for tourism provided a cold,“warming up”opportunity. This article from the cold analysis of the tourism Shi Bao-shan and the reasons for it to develop into a “tourist destination” Measures start to study the tourist attractions Shi Bao-shan resource development model to promote the overall development of regional tourism development strategy,the Government under the leadership of the development of cross-portfolio system The market-led investment and diversification of the tourism development model,with the brand series of tourism product development system to carry out spots Shi Bao-shan of innovative planning and development,development should follow the rules of market economy,government guidance,market-driven And bination of social participation,so that the advantages of tourism resources and industrial advantages into economic advantages.
【Key words】cold Tourism;Shi Bao-shan ;Development
1旅游冷点的概念
邓爱民博士说,“冷点旅游”是相对于“热点旅游”而言的一个新概念,如果把成熟的目标旅游景点称为“热点旅游”的话,那么“冷点旅游