文档介绍：区域旅游协调发展中存在的问题及对策
摘要: 旅游业是一项涉及多项利益主体的高度整合的社会､经济产业,由于各利益主体追求利益最大化的实现,使得区域旅游业的发展不能自动协调,但在旅游业快速发展的今天,协调发展已成为各区域旅游业必须解决的问题｡应在探讨区域旅游非协调发展的现状及原因的基础上,看到区域旅游协调发展的本质是利益协调,并将其贯彻于政府､企业､市场机制､协调机制等方面来加以实现｡
关键词:区域旅游;协调开发;利益协调机制;中小企业
Abstract: Tourism is an integrated social and economic system, which involves many benefit entities; The fact that every benefit entity wants the profit as most as possible leads to the development of regional tourism uncoordinatedly. However , with the fast development of regional tourism today, synergic development has been too necessary to be ignored. As a result, based on the analysis of current situations and relative reasons that impede the synergic development of regional tourism. This article points out that interest synergic mechanism is the essence in tourism synergic development, and carries it through regional government, tourism corporation, market mechanism and synergic mechanism.
Key words: regional tourism; synergic development; interest synergic mechanism
引言
各个地区开展旅游业的核心是旅游资源,而不同的旅游资源一般具有互代性或互补性的特点,对于拥有互代性旅游资源的地区来说,如果在地理空间上相邻,则容易被认知为具有相似形象的旅游地,产生同等级旅游地之间的替代选择,因此具有可替代性旅游资源的地区之间的区域协调往往能收到显著的成效
｡此外,对于拥有互补性质的旅游资源的地区来说,由于各地区旅游资源的性质单一､客源市场有限,而开发其他种类的旅游资源不仅要耗费大量成本,还要根据当地旅游资源的特点,因而互补性的旅游地区之间的联合营销､协调发展已经被很多地区提上日程并开展起来,以实现地区之间的优势互补､扩大市场分额｡
一、区域旅游非协调发展的表现
由于旅游业的经济性特点,许多地方政府都将发展旅游业作为其提高政绩和地方GDP的手段,因此在发展旅游业的过程中出现了各行政区划各自为政的现象