市场营销案例.ppt

文档介绍：By Sandy, Olivia, Ken, Helen, Katherine
Definition
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Marketing methods=the methods you can use in effective marketing
How to make effective marketing
List everything you are supposed to prepare before you meet your customs
Offer help as you can
Have enough online talk
Advertise at the most suitable place
Use different ways to express your appreciation
Various methods
Online marketing
Experience marketing
Service marketing
Knowledge marketing
Personalized marketing
Affiliate marketing
Emotional marketing
Education marketing
Differentiated marketing
Direct marketing
Integrated marketing
Joint marketing
Green marketing
Public marketing
Viral marketing
The event marketing
The door marketing
Hunger marketing
Event Marketing
Event Marketing
Event Marketing
organizing
Planning
Using
Events with news value, social influence and celebrity effect.
The elements of news value
The elements of essful event marketing
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Elements of essful event marketing
Prominence (重要性)
Accessibility (接近性)
Remarkableness(显著性)
Entertainment(娱乐性)