文档介绍：22/04/02 12:57 Side 2
CRM: Growing more
profitable
with your customers
22/04/02 12:57 Side 3
Content: page:
Growing more profitable with CRM 1
Who’s in control? 2
If you don’t know what you did yesterday,
how will you know what to do tomorrow?
If you don’t have a clear business overview,
how do you know what the customer is worth?
If you don’t know the customer’s value,
how can you get the most out of your relationship?
How does CRM help? 5
The more you know about the customer, the more you’ll sell
The more customer information you share,
the better the relationship
Long live the customer (if the customer is profitable, that is)
What does it take to make CRM work? 10
Educate and train, if you want to gain
True customer focus requires integrated information
How do you get there from here? 12
Ten tips for maximizing ROI
CRM step-by-step 14
Navision’s integrated ERP and CRM solutions 15
Appendix 16
Bibliography
Glossary
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22/04/02 12:57 Side 1
Growing more
profitable
with CRM
If you’re like me, you have a lot of business goals. You have This booklet describes how you can use CRM to grow more
specific, tactical goals involving numbers, and you have more profitable, both by selling more and by reducing costs. It covers
general, strategic goals. Right now, you may need to attract a ways to interact more efficiently with customers, and how to
certain number of new customers, reduce costs or increase get a better overview of customers and prospects. It offers our
sales to meet your short-term goals. In the longer term, you view of how to get the most lifetime value out of your customer
may aim to maintain your place in the market, or maybe your relationships. It will give you real-life examples panies
company aspires to move ahead and be number one. You using a CRM strategy backed by a software solution to grow
achieve your goals by