文档介绍：READY?
Are you ready for CRM? 您为 CRM 做好准备了吗?
Ask yourself the following questions: 请先问自己下列问题:
DO YOU HAVE 您是否已有

Customer Strategy? 客户策略?
Customer Segmentation? 客户细分?
Customer Value Calculation? 客户价值计算?
Customer Experience Management? 客户体验管理?
Business Process Management? 业务流程管理?
Implementation Method? 实施方法?
Measurement Metrics? 评估标准?
Change Management? 变革管理?
Vendor Selection & Evaluation? 厂商的选择和评估?

“Now you could tailor CRM training ON YOUR DEMAND,
totally based on your NEEDS, TIME and BUDGET.
You could choose amongst 15 modules to form your own program,
ranging from half-day to 4-day.”
现在您可以根据所需为自己设计选定一套 CRM 培训方案,
完全基于您的需求、时间和预算来设定。
您可以从我们 15 个模块中任意选择,自由组合成为属于您自己的企业内训,
从半天课程到 4 天课程。

GreaterChinaCRM
OnDemand Corporate Training 自选企业内训
GreaterChinaCRM OnDemand Corporate Training Program posed of both global and local expertise and experiences,
jointly developed by GCCRM Associates, Global & China Advisors, and GCCRM Research Institute.
GreaterChinaCRM 自选企业内训,集结了全球与本地专家的专长和经验,由 GCCRM 合伙人、全球及中国顾问、GCCRM 研究所共同开发。
OnDemand Corporate Training is a newly launched corporate training program
offered by GreaterChinaCRM. Composed of 15 different modules in 3 levels, you could tailor your
own training programs subject to your specific needs, timeline, budgets and manpower resources.
自选企业内训是由 GreaterChinaCRM 新近推出的企业内训项目。3 个层次、15 个不同模块,
使您可以根据自身的需求、时间、预算和人力资源来为自己定制培训课程。

15 Modules in Three Different Levels 3 个层次 15 个模块
Advanced Modules 高级模块
Learn and acquire the most updated CRM concepts, knowledge and applications evidenced by
world-class CRM Gurus. Modules include Customer Experience Management (CEM), Customer
Lifetime Value (CLV), Business Process Management (BPM), Vendor Selection and Evaluation etc., all
are critical to your CRM ess.
学习理解来自世界 CRM 精英的最新客户关系管理理念、知识和应用方法。包括了客户体验管理
(CEM),客户生命期价值(CLV),业务流程管理(BPM),厂商的选择和评估等模块,是您客户关系
管理的成功关键要素。

Basic Modules 基础模块
For t