文档介绍：中文摘要
无论是在国家出台若干重要法规之际,还是政府机关对某一方针政策、大型活动、典型事件等的宣传过程中,作为不可或缺的工具,标语口号都在积极发挥着重要的作用。伴随着社会的不断进步,标语口号同人们日常生活的联系日益紧密,充分反映了社会的政治、经济、文化和城乡的精神风貌。特别是改革开放三十年来,在物质生活日渐丰富的基础上,社会大众对精神文明提出了更多更高的新要求,一些具有典型性、代表性的标语口号应运而生,并且在社会生活中发挥着越来越重要的作用。
从语言自身的角度对标语口号进行研究,既可以分析出标语口号在使用过程中广泛运用的语言规律,又可以更好地利用汉语的特点为标语口号的健康发展服务。本文在学****借鉴已有研究成果的基础上,对标语口号的语法特征、语义分类、修辞特点、语用手段等问题进行再研究,以期有新的发现和收获。
论文共分四章: 第一章,引言。介绍标语口号的定义与特征,回顾标语口号研究的历史和现
状,并提出本文的研究思路和方法。第二章,标语口号的本体考察。通过对标语口号的语法、语义、语用等方面
分析,分别对标语的句法结构、句子类型、语义类型、音韵、音节及修辞方式进行解析,揭示标语口号的题材多样化、地方化以及与现代社会生活的紧密联系。
第三章,标语口号失范现象的思考。着重分析一些标语口号中缺少人文关怀、滥用套话空话、错别字严重、简化方式不当等失范现象并提出了改进措施。
第四章,结语。总结本文,指出不足,提出进一步研究的思考。
关键词:标语口号 语法 语义 语用 规范化
Abstract
Regardless of when the country releases certain important laws and regulations, the Governmental agency to some general and specific policies, the major-type activity, the typical event and so on the propaganda process, takes the indispensable tool, the slogan slogan is giving full play to the vital role. Follows society's unceasing progress, the slogan slogan is being day by day close with the people daily life relation, has reflected society's politics, the economical, cultural and the urban spiritual outlook fully. Specially reform and open policy for 30 years, in the material life enriches day after day in the foundation, the social populace proposed to the spiritual civilization more higher new requests, some have the typical nature, the representative slogan slogan camera to live, in the significant socialist system, the important social activity consummates unceasingly.
Therefore, conducts the research from language own angle to the slogan slogan, both may analyze the slogan slogan in the use process the widespread utilization language rule, and may be better serves using Chinese characteristic for the slogan slogan healthy development. This article in the study, uses for reference had in the research results foundation, to the slogan slogan's grammatical feature, the semantic classification, the rhetoric chara