文档介绍：摘要
去年以来,人民币升值,能源、原材料价格上涨,劳动力成本提高,美国次贷危机影响等等不利因素,把众多小企业逼到生存的墙角。在这种市场变化的情况下,小企业应当通过加强科学管理、技术创新、市场拓展、结构调整、产品优化等方式,在培育企业核心优势的同时,注重发挥企业综合优势,提升小企业在体制、管理、技术、资本、劳动力、产品市场、结构等方面的整体生存能力和综合竞争实力,努力实现小企业发展的国际化、信息化、市场化、规范化综合发展目标。
从某种意义上说,一个小企业只有从上述诸多方面下功夫,花力气,在这些方面能够有明显进步和提升,那么这个企业的综合实力就能得到提高,其整体生存能力和综合竞争力就会有实质性增强和提高,才能在全球金融危机下立于不败之地。
关键词:小企业,危机,提升,实力
Abstract
Since last year, the appreciation of the renminbi, energy, raw material prices rising, labor costs, the . subprime mortgage crisis, and so on unfavorable factors, many small businesses into just a corner of life. In the case of such changes in the market, small businesses should strengthen scientific management, technological innovation, market expansion, restructuring, product optimization mode, while fostering the enterprise's core strengths, focusing on enterprises play prehensive advantages, enhance small businesses in the system overall viability, management, technology, capital, labor and product markets, the structure and petitive strength, and strive to achieve the internationalization of small enterprise development, information technology, market, prehensive development goals.
In a sense, only a small business from these efforts, the effort, which in these areas, significant progress and enhance prehensive strength of this business can improve its overall viability petitiveness there will be substantive enhance and improve, can be in an invincible position in the global financial crisis.
Keywords: Small business, crisis, enhanced strength
目录
1 引言 1
研究背景 1
小企业的界定标准和概念 1
金融危机的概念 2
2 小企业发展新路径:管理、创新与品牌效应 3
小企业发展战略目标:在创新中求发展 3
创新是提升小企业品牌效应的关键途径 3
信息化是小企业实现管理现代化的重要路径 4
人力资本是小企业发展壮大的根本基石 4
案例1——来自一个企业实现创新型发展的实践 5
3 技术创新:自主为本 7
企业家精神与才华 7
充分利用社会资源和国家政策 7
技术创新的持续精神:持续创新、技术保密 7
激励机制与技术创新 8
案例2——丰田:以制度激励员工共同创新 8
4 人力资源管理:注重人文关怀 10
建立合理的薪酬制,重视对人才的物质回报 10
注重对员工的在职培训 12
注重对人才的精神尊重与激励:尊重、包容和人文关怀 12
建立畅通的上下沟通机制 13
案例3——好企业更要培育好