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罗兰贝格--荷兰石油swot分析.ppt

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罗兰贝格--荷兰石油swot分析.ppt

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文档介绍:SectorSketchandSWOTAnalysisoftheDutchOilSector –FinalPresentation– DutchMinistryofEconomicAffairs OilDivisionTheHague,3rdFebruary1999AconflictappearstobeemergingbetweenthetraditionalDutcheconomicstrengthsandmorerecentenvironmentalconcernsDutcheconomicprosperityOilindustryfocussedonexportsFoundedontradingMotorofRotterdamtradingstrengthDutchenvironmentLegitimateenvironmentalconcernsHighpopulationdensitylow-lying-**********%ountsfor9%ofEUrefiningcapacityKeysynergieswithandsupplytoDutchchemicalsindustryBeneluxchemicalclusterissecondlargestinEuropeRotterdam‘world’sleadingport’for30yearsRoad,rail,inlandwaterwayandpipelineconnectionstomanymajormarketsMajoroiltradingmarketintheEUtimezoneandoneofthebig3globally(Rotterdam,Houston,Singapore)plianceMergers/ingdominantPipelinesPipelinesandwaterwayskeytoRotterdamlogisticaladvantageDominatedbyprivateorconsortiumownedpipelinesChemicalsImportantsynergieswithoilsectorSectorenteringdownturnLong--herlandsDecision petitiontobegreenerVariationpreventstheexistenceofa‘levelplayingfield’PlaceenvironmentaldecisionmakingandimplementationinthehandsofonebodyClean-upcostsareaformidableexitbarrierLandcanbereleasedifeconomicallyviableCostsofclean-upshouldbebalancedagainstcostoflandreclamationHowever,thegovernment’swillingnesstodiscussandreachconsensuswasappreciatedAllintervieweesrecognisedthe‘WorldClass’infrastructureofRotterdam,mon carrierpipelineMaasvlakte2CurrentsituationIndustryviewpointAlternativeapproachHarbourduesbasedontonnageratherthanservicesusedRotterdamismoreexpensivethanAntwerp,‘subsidises’mon-moncarrierwhereextraflexibilityneed