文档介绍：Case of Disney
Group leader: 刘君茹(gj营销082班 200896324219)
Group members:张志强(gj营销082班 200896324222)
王晨(gj营销082班 200896324231)
李腾飞(gj营销082班 200896324234)
方绳权(gj营销082班 200896324236)
李若恒(gj营销082班 200790024213)
Case of Disney
Questions and Answers:
Why is it necessary for Disney to build brand awareness in China and other emerging markets?
As we all know, emerging markets have a cheap labour cost and rich natural resources. BRIC(China, India, Russia, Brazil) and other emerging markets have great potential for development, Disney has a high brand value all over the world. Emerging market country doesn’t mean no demand ,It need to stimulate and guide consumption through continuous market development. The market of Disney will e stronger and the target customers also enjoy and spread the happiness of Disney.
Do you agree with Disney’s decision to pursue a localization approach in emerging markets?
I agree that Disney's decision for the emerging markets, reasons as following:
1) Because only based on accurate choice of theme ,appropriate park site selection, unique theme creative, flexible marketing strategies and depth of the subject product development, can theme parks stand out.
2) At present,emerging markets dominated by the vis