The agenda for redefining corporate purpose five key executive actions.pdf

文档介绍：Theagenda for redeŽning corporate
purpose:Ž ve keyexecutive actions
Ian Wilson
IanWilson, aconsultant, or everythreat there is anopportunity: andthe greater thethreat, the greater the
lecturerand author on strategic ‘‘F opportunity’’. This is anaxiom in strategic planning that should bere-examined
management,strategic vision, in thepost-Enron/ /Tyco environment of publicdistrust andtightening
scenarioplanning and regulation. The threats areobvious –catastrophic loss of shareholder valueas aconsequence
corporate governance of real or hical practicesor behavior. The opportunities –to reform corporate
(Jason415xx@),had a practiceand norms so that Žrms gain strategic advantagesand are less exposedto risk –may
25-yearcareer with General
beless apparent,but are heless real.
Electric,including positions on
pany’ s strategic What is calledfor, if this opportunity is to berealized, goes far beyondchanging thestructure of
planning staffand as a public corporate governance andtightening auditand accounting procedures. Itinvolves nothing less
policyadviser to thechief than arethinking of thebasic purpose andresponsibilities of thecorporation. Restating
executiveofŽ cer and was a corporate purpose in terms of social needsrather than solely of maximizing proŽt is thesurest
senior consultantat SRI way,in this skepticalenvironment, to distinguish oneself petition, regai