文档介绍：吉利汽车营销策划书篇一:吉利汽车营销策划方案吉利汽车营销策划方案目录摘要........................................................................3 1吉利汽车市场背景...........................................................3 市场现状概要.............................................................3 吉利汽车目标市场分析.....................................................3 竞争车型分析.............................................................4 2吉利汽车市场营销环境分析..................................................4 吉利汽车市场营销宏观环境分析..............................................4 人口环境分析.............................................................4 经济环境分析..........................................................................................................5 技术环境分析..........................................................................................................5 政治法律环境分析.....................................................................错误!未定义书签。社会文化环境分析.....................................................................错误!未定义书签。吉利汽车市场营销微观环境分析..............................................7 供应商......................................................................................错误!未定义书签。竞争对手...................................................................................错误!未定义书签。国内市场变化..........................................................................................................9 国际市场开拓..........................................................................................................9 市场战略分析..........................................................................................................9 市场宣传活动(广告活动)...................................................................................10 吉利汽车SWOT战略分析............................................................错误!未定义书签。3吉利汽车定价策略...........................................................................错误!未定义书签。 4吉利汽车产品营销策略分析.........................................................................................12 5吉利汽车促销策略分析(吉利汽车“下乡”营销计划)....................