文档介绍：CULTURAL IMPACT ON THE DESIGN OF MERCE WEBSITES:
PART I – SITE FORMAT AND LAYOUT
Bruce W. N. Lo, University of Wisconsin-Eau Claire, ******@
Panqun Gong, Southern Cross University, ******@
ABSTRACT
How to “think globally, act locally” is a challenge facing many panies that
want to extend their business to other parts of the globe. To address the cultural dimension of
this problem, this paper examines a selection of leading merce websites from the United
States and China to determine what impact cultural differences have on the format and layout of
their design. The implications of cultural influences on website design are discussed.
Keywords: culture, merce, globalization, website design, web localization
INTRODUCTION
It has been estimated that the world-wide online populations will reach billion in 2005, and
the majority of them are from non-English speaking language zones [6, 10]. More interestingly,
for the first time, bined Sino-Japanese online language group (29%) will exceed the
English language group (27%). Figure 1 provides a detailed breakdown of the top 10 language
groups in the global online population.
Although the majority of e-
Figure 1. Estimated 2005 Online Population Language Groups [6]
commerce websites are in
Others
English, companies that want Portuguese
16% Englis h
to extend their businesses to 3% 27%
the