文档介绍：都市丽人市场营销策划书篇一:都市丽人市场营销策划书营销策划书系别班级:经济学院经济学09-2班姓名和学号:杨海若(XX5689)王琳娜(XX5704) 柳瑜萍(XX5708)陈修南(XX5722)指导老师:陆燕春策划时间:XX年11月1日目录一、二、前言..................................................................................................................2当前市场状况分析..........................................................................................3 1、市场状况分析......................................................................................................3 2、产品状况分析......................................................................................................3 3、竞争状况分析......................................................................................................4 4、分销状况分析......................................................................................................4 5、宏观环境状况分析...............................................................................................4 三、风险与机会(SWOT分析)..................................................................................6 1、Strengths优势....................................................................................................6 2、Weakness劣势.....................................................................................................6 3、Opportunities机会.............................................................................................6 4、Threats威胁.......................................................................................................7 四、营销目标..............................................................................................................7 五、营销战略制订.....................................................................................................7 (目标营销三步曲)...............................................................................7 1、市场细分.............................................................................................................7 2、目标市场选择...............................................................................................