文档介绍：2
第 26 卷第 1 期重庆建筑大学学报 Vol. 26 No. 1
2004 年 2 月 Journal of Chongqing Jianzhu University Feb. 2004
·建设管理与房地产·
文章编号:1006 - 7329 (2004) 01 - 0097 - 05
信贷调整对我国房地产企业的影响及其对策①
徐峻, 颜哲, 祝亚辉
(重庆大学建设管理与房地产学院, 重庆 400045)
摘要:结合我国房地产市场的现状,分析了信贷调整对其造成的主要影响,在此基础上,提出了房
地产企业增强竞争力及抗风险能力的几点建议。最后,强调信贷调整在使企业面临巨大压力的
同时,对真正有实力的房地产企业来说却是个减少竞争对手、扩张规模的大好机遇,房地产企业
应抓住机遇,迎接挑战,把企业做大做强。
关键词:信贷调整; 结构; 品牌; 融资; 并购
中图分类号: F293. 33 文献标识码:A
Main Influences of Credit and Loan Adjustment Policy
on the Real Estate Enterprises and Their Countermeasures
XU J un , YAN Zhe , ZHU Ya - hui
(College of Construction Management & Real Estate , CU , Chongqing 400045 , P. R. China)
Abstract : In conjunction with the current situation of the real estate market in China , the main influence
caused by the credit and loan adjustment policy is analyzed. On this basis , it has proposed some suggestions on
how to strengthen petitiveness and ability to resist risk of the real estate enterprise. At the end , it is
emphasized , that the credit and loan adjustment policy not only makes the enterprise under enormous pres
sure , but provides a great opportunity of reducing rivals and expanding its own scale to those really powerful
real estate enterprises. The real estate enterprise should seize this opportunity to meet the challenge to expand
and strengthen itself .
Keywords : credit and loa