文档介绍：Quantitative analysis of East European
East European retailing: retailing
a consumer perspective Most studies on East European retailing have
tended to be observational or anecdotal[1-3].
Rene Dentiste Mueller and When parative analyses of East
European retail systems, researchers have
Amanda J. Broderick usually concentrated on contrasting retail
systems in terms of square footage, turnover
or capital and labour utilization and defined
inefficiencies based on variances from the
Western pattern of retailing[4-7]. Given the
communality of Western European[8], North
American and Japanese retail distribution
development[9], it is logical to assume that
the economically advanced transitional
economies will experience a similar pattern of
The authors development as they move towards the free
Rene Dentiste Mueller is a Lecturer in Marketing at De market especially as the level of western food
Montfort University, Leicester, UK. industry interest in the area is high.
Amanda J. Broderick is a Graduate Research Assistant in Descriptive analyses of East European
Marketing at De Montfort University, Leicester, UK. retail systems have tended to generalize find-
ings across the region and have been made
Abstract from the Western point of view. Few, if any,
Describes an extensive consumer survey carried out in researchers have incorporated East European
1993