文档介绍：petitive Advantage from
Global works – Think
Beyond Scale Effects
by Rolf Breidenbach, Peter Schmidt, Markus Vlasits
http://autoassembly./ 0
DO GROWTH AND GLOBALIZATION BOOST PROFITS BY GENERATING
SCALE EFFECTS IN A GLOBAL WORK?
Thousand product units/year
Market development and sales prognosis
NAFTA Europe
80 Dreaming of
60 high scale effects
40 40 50 in a future global Reality of
20 production capturing
network savings
2002 07 2012 2002 07 2012
Asia
South America
40
20
0
40
20
10 2002 07 2012
2002 07 2012
Source: McKinsey 1
COMPLEXITY OF DESIGNING THE GLOBAL WORK
TURNS THE DREAM INTO A NIGHTMARE
Multiple influence factors How to capture scale effects? n-dimensional solution space for
How to prioritize? possible value streams
Scale
effects through
growth and
globalization
• Lack of vision and courage
• Incremental improvements
only
Source: McKinsey 2
A LONG-TERM PERSPECTIVE WORK STRATEGY MUST BE
DEVELOPED ALONG THREE HORIZONS
Strategy
horizon Rationale
• Benchmark cost
3 Investigate local make or buy
position
and asset light strategies
• Define best owner
• Minimize entire system
2 Define optimal production program cost (OEM and suppliers)
per location 2002 - 12 based on – Running cost
installed capacities – One-time expenses
• Define portfolio of core
1 Define future petencies technologies/core
for an XY-manufacturer in a widely businesses
oligopolistic supply market situation • Prioritize investments
Time
Source: McKinsey 3
ONLY A STRUCTURED AND HYPOTHESIS-DRIVEN APPROACH
LEADS TO THE FUTURE WORK
Define design Perform key work Preselect Assess final Roll back the
criteria upfront analyses hypotheses options option future
2012
Sce-
• nario 1
•
• Sce-
• nario 2
• 2002
• Select 3 - 4 key • Collect and • Span up solution • Quick assess- • NPV calculation • Migration path
influence analyze data space ment along key • Joint invest