文档介绍：安庆市房地产市场的现状调研和发展趋势
摘要
近年来,随着中国城镇化进程的不断深化,城镇人口数的激增,民众对住房的刚性需求不断高涨,房地产行业已经逐步成为国民经济中的支柱产业之一。然而中国房地产市场的黄金发展期已经过去,从2011年开始,国家不断加大房地产行业宏观调控力度,自新“国五条”颁布限购、限贷政策后,货币政策再度紧缩,并限制房地产项目贷款,使得很多房地产企业陷入资金困乏的境地。在市场竞争加剧的环境下,如何增加开放商的市场营销能力,完善其市场营销体系愈加重要。本文主要是对安庆市房地产
市场的可行性研究,并探究未来的发展趋势。
关键词:安庆房地产,现状,发展趋势,营销理念
ANQING CITY REAL DSTATE MARKET SITUATION AND DEVELOPMENT TEEND OF RESEARCH
ABSTRACT
In recent years, as China's urbanization process is deepening, the surge in the number of urban population, the public rigid demand for housing rising, the real estate industry has gradually e one of the pillar industries of the national economy. However, China's real estate market has passed the golden period of development, starting in 2011, the state has increased the real estate industry macro-control efforts, rehabilitation "five countries" promulgated restriction, limited credit policy, ary policy tightening again, and restrictions on real estate project loans , making a lot of money into the real estate business sleepy situation. petition in the market environment, how to open business marketing to increase capacity, improve its marketing system more important. This article is Anqing City real estate Market feasibility studies and explore future trends.
KEYWORDS: Anqing Real Estate, Status quo, Trends, Marketing Concept
目录
摘要(中文) I
摘要(英文) II
绪论 1
1研究的方向 2
2
2
2安庆市房地产市场综述 2
2
2
3
3
3
4
2010年成交及价格分析 4
截止2011年前8月成交及价格分析 4
4
3安庆市场环境分析 6
6
6
6
7
7
8
4竞争对手分析 10
10
市场竞争格局与竞争对手分析 11
11
11
12
5房地产营销理念 13
13
13
14
14
14
结论 17
参考文献 20
谢辞 21
绪论
近年来,随着中国城镇化进程的不断深化,大批农村人口流向城市,中国房地产行业进入一段黄金发展期,许多企业和资金进入到房地产行业,楼市发展迅速,成为我国经济增长的主导产业之一,带动国民经济的飞速增长。中国房地产行业字二十世纪八十年代开始,经历过风风雨雨,特别是近10年来,早已