文档介绍：河南省濮阳市体育人口非实物消费现状调查与分析
摘要
为了解河南省濮阳市体育人口非实物消费的现状,运用文献资料法、问卷调查法、数理统计法等分析了体育消费群体的基本情况,针对被调查对象的体育消费现状,探讨了河南省濮阳市体育人口非实物消费项目、消费结构、消费水平,并从体育比赛或体育表演、健身场所和体育彩票三个方面剖析了河南省濮阳市体育人口非实物消费动机,指出了影响河南省濮阳市体育人口非实物消费的因素,且提出相应的建议与对策。希冀对河南省濮阳市的体育消费市场的进一步构建与完善提供参考,能够有效地提高全体市民的生活水平,促进全市经济发展。
【关键词】体育人口体育消费非实物消费
Investigation and analysis on the present situation of sports population in non-food consumer of
Puyang city in Henan province
Abstract
By using the literature data method,questionnaire and mathematical statistics analyzes the basic situation of sports consumption group to understand the present situation of sports population in non-food consumer of Puyang city in Henan province. This paper analyzes the present situation of sports consumption,aiming at probing into the of consuming project,consuming structure,consumption level of sports population in non-food consumer of Puyang city in Henan from sports contest or sports performance,fitness place and sports lottery to analyzes the motivation,point out the influence in non-food consumer of the sports population of Puyang city in Henan province. Finally puting forward corresponding suggestions and to provide reference for the further construction and improvement of the sports consumer market,to enhance the level of the munity life effectively,to promote the economic development of Puyang city.
【Key words】sports population sports consumption non-food consumer
目录
1前言 1
2研究对象与方法 1
1
1
1
1
1
3结果与分析 2
2
2
2
3
3
4
6
6
7
7
7
4结论与建议 8
8
8
,重弱势 8
,调结构 8
,增额度 8
,得发展 8
,提水平 8
,少影响 9
,求目标 9
附录 10
参考文献 12
致谢 13
河南省濮