文档介绍：The Challenge in Store for Gap Inc.
Case Study Reference No. MKS0112P
This case was written by Mridu Verma, ICFAI Business School Research Centre, Pune.
It is intended to be used as the basis for class discussion rather than to illustrate either
effective or ineffective handling of a management situation. This case piled from
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The Challenge in Store for Gap Inc
We understand the issues in each of our businesses, and our teams are making the necessary
changes to improve. At Gap we are pleased with the progress we've made in the men's business
but are not yet satisfied with our women's products. In our efforts to serve more occasions for
women, we broadened our merchandise and design perspective, going a bit outside Gap's iconic
style aesthetic." 1
Paul Pressler, president and chief executive officer Gap Inc
Introduction
In June 2005, the $ billion-Gap Inc, was the largest apparel retailer in the world. Gap Inc
retailed apparel, footwear, accessories and personal care products for men, women and children. Its
three retail brands – Gap, Old Navy and Banana Republic were amongst the top five apparel
brands in the US. While Old Navy targeted the price- conscious customers and Banana Republic
catered to the high-end market, Gap was “happily in the middle”. Gap was ranked 40th (2004
r