文档介绍：China’s Cosmetics Industry: Opportunities and Threats
China’s Cosmetics Industry: Opportunities
and Threats
Case Study Reference No. GBE0053
This case was written by Kalyani Vemuri, under the direction of T. Phani Madhav,
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basis forINSPECT class discussion IONrather than CO to PYillustrate either effective or ineffective
handling of a management situation. This case piled from published
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China’s Cosmetics Industry: Opportunities and Threats
China’s Cosmetics Industry:
Opportunities and Threats
Introduction
By 2004 China’s beauty and cosmetics industry had e the fourth booming industry after real estate, cars and
tourism. In 2003, revenue from cosmetics generated 52 billion yuan (equivalent to US$ billion) pared to 200
million Yuan in For The Reproduction tot