Gap[1]-Crusade against sweatshops.pdf

文档介绍：Gap Inc.’s Crusade against Sweatshops

Case Study Reference No. CSR0024B

This case was written by Bharathi S Gopal, ICFAI Business School Research Centre,
Bangalore. It is intended to be used as the basis for class discussion rather than to
illustrate either effective or ineffective handling of a management situation. This case
piled from published sources.

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Gap Inc.’s Crusade against Sweatshops

‘When the protests and campaigns first started 10 years ago, panies were really bullish –
they pletely denied there was a problem or adopted a ‘so what?’ attitude. The real
change we have seen in the last year or so is that they are putting their heads up to it and
admitting that they have got a problem. There is a still long way to go but we are beginning to see
real movement on this issue1’.
-Mick Duncan, Founder & Secretary of No

‘When I decided to join Gap Inc. in the fall of 2002, one of the first things my teenage daughter
asked was, “Doesn’t Gap use sweatshops?”3’.
-Paul Pressler, President & Chief Executive Officer, Gap Inc. (Gap)

‘How we do business is just as important as what we do4’.
- Lauri Shanahan, Executive Vice President, pliance Officer, General Counsel &
Corporate Secretary, Gap Inc.

Gap Inc. was a leading international specialty retailer that operated through 3070 stores5 acro