文档介绍：IO ARMANI’S Growth Strategies
IO ARMANI’S Growth Strategies
Case Study Reference No. GRS0066
This case was written by Sireesha M, under the direction of D. Satish, ICFAI
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IO ARMANI’S Growth Strategies
IO ARMANI’S Growth Strategies
“Drastically imposing a fashion-whatever it may be-would mean having no respect for the consumer. As far
as I am concerned, I do just the opposite: if I catch sight of a man or woman on the street dressed in a way
that strikes me as uniquely elegant, I might interpret it for my collections. The goal I seek is to have people
refine their style through my clothing without having them e victims of fashion.”1
– io Armani, President and CEO, io Armani SpA
“I have enormous respect for Armani’s business capacities. In the retail area, he has over the years created
aNot terrifically For Reproduction attractive platform for consumers through his total consistency and his dedication to his own
INSPECTstyle. TheION proof isCO that PYhe certainly hasn’t skimped on necessary investment, and he also knows how to
keep enough cash in house to meet emergencies or to move on something when he sees an opportunity.”2
– Mike Ullman, Managing Director, LVMH’s group
Introduction
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