文档介绍：CREATIVEBRIEF创意简报Client(客户):Brand(品牌):Date(日期):BrandDefinition(品牌定义):MarketingProblemDefinition(行销问题)RoleAndAimOfAdvertising(petitionscope(竞争范畴)TargetSegmentanditscurrentsituation(目标对象及其现状)Impactofadvertisingyouwant(期望广告对消费者有何影响)Advertinginformationandbrandproposition(广告信息或品牌主张)CriticalSupport(重要支持)Necessaryinformation(必要事项)AdvertisingTone(广告格调)BackgroundInformationConcerned(相关背景资料)