文档介绍：楼盘策划案例篇一:30个房产营销策划经典案例 30个房产营销策划案例 1.?春之声?服饰广场营销推广及传播策略..........................................2 2.?弄海园?浪潮行动公关企划方案....................................................13 3."夕阳红"金港花苑项目策划案.............................................................17 4.?湘艺苑?广告策划方案....................................................................25 5.?在水一方?全程策划........................................................................46 6.《天河花园》整体策划报告书............................................................50 ........................................................62 ..............................................70 .................................................80 ..................................................................................88 ................................................................109 ...................117 〃山景别墅策划报告..........................................123 (左岸半岛一泉点睛四海成龙)....................................132 『别墅案例』..........................................138 ...............................................................160 ......................................................................164 ..................................................183 (B)区上市前整体营销策划方案市场篇...............204 〃产业别墅全案营销战略案..................................................217 ..........................................................231 ..........................................................................239 23.?芙蓉古城?楼书文案1...................................................................268 24.?芙蓉古城?楼书文案3...................................................................321 ......................................................333 ..........................................................................344